MEET THE ARTIST
Culture. Connection. Storytelling.
Behind the TidzBiz logo is a story of women’s business, cultural knowledge and the generations of women who came before us.
Created by First Nations artist Casey Coolwell-Fisher, the artwork honours the past while encouraging younger generations to embrace their identity, celebrate their bodies and feel confident in who they are.
Meet Casey Coolwell-Fisher
Casey Coolwell-Fisher is a Quandamooka, Nunukul woman from Minjerribah/Tjerrangerri (North Stradbroke Island) through her father’s side. On her mother’s side, she is a Hopkins from Eulo and a South Sea Islander woman.
With a background in digital graphics, Casey is the artist behind CHABOO, a home décor and design business specialising in storytelling through graphic illustrations, hand-painted artwork and murals.
Through her creative practice, Casey brings together art, culture and contemporary design to share stories of identity and connection.
THE STORY BEHIND THE ARTWORK
Honouring the Women Who Came Before Us
The TidzBiz logo was inspired by the knowledge, care and strength passed down through generations of women.
In developing the artwork, Casey reflected on the ways ancestral mothers, grandmothers and aunties approached women’s business, supported one another and drew on the resources available in their environments.
Her inspiration also came from thinking about younger generations and how cultural knowledge can help them develop confidence, understand their bodies and embrace women’s business without shame.
In the Artist’s Words
“The inspiration behind the TidzBiz logo came from reflecting on how our Ancestral Mums, Nans and Aunties managed women’s business, cared for one another and worked with the environments around them. I began thinking about the knowledge, practices and resources our women relied on, and how these connections can continue to guide us today.
I also found myself asking, how would I explain this to my younger self? I would want her to understand that caring for herself is nothing to be ashamed of, that women’s business is something to embrace, and that there is strength in knowing where we come from.
Through this artwork, I honour the women who came before us while encouraging younger generations to feel connected to their culture, proud of their bodies and empowered by the stories that shape us.”
— Casey Coolwell-Fisher
A Story That Connects Generations
The TidzBiz logo is more than a visual identity. It represents the connection between cultural knowledge, women’s business and the next generation.
Its story reflects the importance of creating conversations around periods that are grounded in care, understanding and confidence.
At TidzBiz, we’re working to make period care more accessible while supporting young people with the products, knowledge and resources they need.
Casey’s artwork brings a meaningful cultural story to that purpose, reminding us of the importance of honouring the women who came before us while supporting those who come next.
Honouring the past. Supporting the present. Empowering the future.
“Through this artwork, I honour the women who came before us while encouraging younger generations to feel connected to their culture, proud of their bodies and empowered by the stories that shape us.”
— Casey Coolwell-Fisher
DISCOVER CHABOO
Art That Tells Our Stories
Founded by Casey Coolwell-Fisher, CHABOO is a home décor and design business specialising in graphic illustrations, hand-painted artwork and murals.
Through her creative work, Casey brings stories to life across a range of artistic mediums, combining contemporary design with cultural expression.
We’re proud to recognise Casey’s contribution to the TidzBiz identity and share the story behind the artwork.
